After branching off their parent company, nonprofit financial lenders Accion East needed a new identity. As Senior Art Director, I helped them rebrand to "Ascendus" based on the financial ascension and feeling of community they’re proud to grant their clients.

An example of the style guide FD Graphic Design created for Ascendus
FD Graphic Design designed a website that works equally well on desktop and mobile for Ascendus.
Animated image of brochure prototype featuring young male employee, designed by FD Graphic Design

With a new website, brand guidelines and fresh collateral, including print and social, Ascendus was ready to help entrepreneurs across the U.S. realize their goals and build their communities, one small business at a time.  

The reception area created for Ascendus by FD Graphic Design
A sample promotional good FD Graphic Design created for Ascendus, in this instance a Thermos

From their monthly newsletters to assorted landing pages, I continue to support Ascendus’ vision of helping their clients achieve financial freedom.